Bringing the Message to Circ Directors

I'm headed to the New England Newspaper Association meeting this week, particpating on a panel discussing growing audience.  My particular part of the discussion is growing the online audience through "engagement", read citizen journalism.  A big topic for us certainly but what I would like to do is to "tie it back", so to speak, to print somehow.  There are a couple of examples of this out there - YourHub.com, NorthwestVoice.com, but not many.  Any ideas you folks have are more than appreciated.
I will post my presentation here later in the week.  One thing my research has revealed, newspapers remain more or less clueless about the extent of Cit-J in their own backyards.  What a surprise.